Financial advisors use social media marketing to grow and educate an audience of prospective clients. They do this by positioning themselves as thought leaders who are confident enough to share their unique voice and experience.  In the competitive field of financial planning, investment advisors seeking growth need to use social media to broadcast their message and expand their reach. Twitter has about 330 million monthly active users and 42% of users access the app every day; frankly, it’s silly not to use social media. Here are some ways you can use it to grow your audience:

  1. Educate your audience. It’s surprising for some financial advisors to realize how little people know (and how much they want to learn) about financial planning and investment management. Aim to educate on your website news section and then use social media to spread your message. Some helpful ways you can market: video campaigns, white papers, investor letters, newsletters, market commentary, weekly perspectives.
  2. Share your voice in forums. In order to have an audience of prospective clients, you need to grow your tribe. One of the ways to do this is to participate in online discussions and engage with other social media participants. That means adding comments to conversations, liking and retweeting others messages. People will follow and engage back.
  3. Tweet and participate at events. There are lots of finance conferences with active social media participants where you can connect with people online. Whether you are a financial advisor, portfolio manager, or finance professional, letting people know you will be attending these events and interacting online may help you make powerful connections. It will also show that you have a network and contribute to the online conversation in your space. On the other hand, if no one knows you are “out there”, and you don’t participate in the broadcast stream, you are really missing out.
  4. Build lists. One of the best ways to stay on top of online conversations is to curate lists of followers. You can create a media and investor list and like their posts when you see potential investors or media partners share relevant and inspiring information. Make sure you call the list something flattering as the firms and people inside it will see what it is called.
  5. Promote Tweets. One of the most effective ways to spread your message is to have a set of custom killer tweets and promote them to specific accounts. We find a lot of investment managers target certain affinity groups. Make sure you spend time crafting a great message otherwise you may be sending mixed signals and not even know it.

At Buy Side Design, we help financial advisors and hedge fund managers imagine, plan, and execute creative social media marketing strategies that help inform and educate clients. Our financial advisor and hedge fund clients have been with us for years and say we put them on the digital roadmap in their space. We have also worked with family offices, fund of funds, clearing firms, custodians, market makers, fintech firms, media, and banking institutions. We started tweeting from the trading floors in Chicago and know what’s relevant and what is not.

Want to launch a social media marketing campaign and grow your audience? Get in touch with us to learn more and start social media marketing today!